Brand Design
Alternative Real Estate Agency
The goal was to create a brand identity for a real estate agency that felt personal, grounded, and reflective of the lifestyle and values of its founder. Rather than blending into the typical real estate landscape, the vision was to stand out—offering a home-buying and selling experience rooted in trust, local knowledge, and an alternative to high-pressure sales tactics.
The Results:Through in-depth brand discovery, we developed a visual identity and voice for The Alternative Real Estate Agency—one that speaks directly to clients who value authenticity, individuality, and community. The brand now confidently reflects Mary’s personality and mission, building trust with like-minded clients across Knoxville and the surrounding cities, and establishing her as a go-to agent for those seeking a more intentional and personal real estate experience.
