I've always had a deep desire to go against the grain of normalcy. Yeah, I was that long-haired goth kid in high school with Nine Inch Nails on constant DiscMan rotation — but I also secretly enjoyed word searches, was fascinated with the supernatural, loved riding roller coasters, and while everyone else was playing Quake 3 Arena, I was tinkering with Photoshop—unknowingly opening the floodgates to the person I am today.
I believe great visual identities start by understanding the personality of the brand. Who are they? What makes them unique? How do they speak to people? What does it feel like to be in their presence? That personality becomes the soul of the brand — and my job is translating it into visuals that reflect who they truly are, grow with them, and strengthen their connection with the people they serve.
But enough about me — tell me a little about yourself.